Bring Them Back!

Antimicrobial fabrics are the new normal for hospitality – migrating from the healthcare sector.

As soon as the starting gun goes to get the country back up and running again, wouldn’t it be great to get out of the starting blocks quickly? As someone wise once said, a day lost at the start is a day lost at the end. The sooner your customers start coming back, the earlier you’ll start on the recovery curve.

So how do you go about getting them back? Talk to Reupholstery Limited – we are the specialists in reupholstery and have a wealth of experience in Crib 5 Antimicrobial fabrics with our sister company Global Upholstery Solutions Limited

How about if you can say something like this:

We know you’ll be worried about your safety returning to a cinema/pub/theatre/restaurant because of Coronavirus. We were worried too. That’s why all our seating has now been upgraded with fabric incorporating

“Shield Plus™ Anti-Microbial protection that literally attracts microbes (viruses, fungi and bacteria) and physically destroys them immediately on impact.”

It has the broadest spectrum of effectiveness against bacteria, including C-Diff Spore and viruses –

“Including the Coronavirus!”

Isn’t that something you would like to communicate to your customers?

For many, it seems counter-intuitive to be investing when footfall will be so low. However, it may have significant benefits. It is obvious that the most financially beneficial objective is to get customers through the door as soon as possible to start the increase of footfall earlier. Customer confidence is a big part of that and having upgraded seating will increase that confidence and show that you are doing everything possible to protect them.

Additionally, closing a location for refurbishment in normal circumstances constitutes a significant opportunity loss to the business. To carry out such a refurbishment when the venue is already closed means only the cost of the refurbishment need be part of the calculation. The opportunity loss is non-existent right now. Finally, one of the costs involved in refurbishments is that it has to be done in a very short timescale to reduce the time the venue is closed. This has cost implications and affects the efficiency of the reupholstery. If done while a venue is closed, the work can be done in the most efficient way possible, improving the cost per seat.

Obviously, the window for carrying out this work is relatively short. Those venues that adopt this approach will attract the earliest customers and therefore will need the additional works earliest. We will manage requests on a first come, first served basis.

Shield Plus antimicrobial fabric mentioned in the example above is a Panaz fabric but we have access to a total of 55 different fabrics from Camira, Panaz and Chieftain in a huge variety of colours, materials and patterns.

Contact us now – before it’s too late!

]If you are interested in discussing this further, reply to this email with your contact details and we will schedule a call to talk it through.